Google gives us the most cost-effective and useful tools in our business arsenal. If you’re not using them, you’re leaving opportunities on the table.
Haden Polseno-Hensley
Co-founder & Co-owner
Nothing says “home” like a great cup of coffee. For Haden Polseno-Hensley and his wife, Rose McCutchan, founding Red Rooster Coffee was their way to share a taste of their hometown of Floyd, Virginia with the world. “We love this town, and we want to do our part to ensure it remains vital,” Haden says. So in 2010 they took the leap, bought a commercial coffee roaster, and Red Rooster was born. The business quickly grew into a national success story, featured in industry magazines and news outlets for their outstanding beans and brew. Google Ads helps them compete against their larger competitors by putting the Red Rooster brand in front of the most shoppers possible, with the strongest return on their investment. Today, more than a decade later, 37 percent of their sales come from their website, and they trust Google tools to help them keep growing their business.
Haden and the Red Rooster team use Google Workspace tools like Sheets to manage their retail inventory, shipments from growers, and wholesale orders all in one place. “We’ve been able to take Google Sheets and create our own database and in-house enterprise resource planning (ERP) solution,” says Haden, saving Red Rooster tens of thousands of dollars a year in licensing fees. They use their Google Business Profile to share their hours, directions, and photos of their storefront so visitors to Floyd can easily find them and make Red Rooster a part of their visit. And the customer reviews give Haden and his team instant feedback that they use to improve their service and customer experience. As Haden, Rose, and the team look to the future, they plan to expand into more catering and commercial opportunities throughout the mid-Atlantic. “We want everyone to feel welcomed by our coffee, welcomed by our store, and welcome in Floyd,” Haden says.