Google Ads are our highest return on ad spend (RoAS) of all the campaigns we run. We immediately saw an uplift in ad performance and efficiency.
Founder & CEO
Rumpl makes blankets from the warm and sturdy materials that used to be only for sleeping bags. Founder Wylie Robinson and a friend got the idea while huddled overnight in their van during a surf and ski trip on the Pacific coast: “We wondered why everyday blankets hadn’t taken a cue from outdoor gear to leverage performance textiles,” Wylie says. A few experiments with a sewing machine later, Rumpl was born. Today, Portland-based Rumpl offers an entire range of blankets, towels, and other accessories made from 100 percent post-consumer recycled materials. They’ve shipped their products to all 50 states and seven continents, including Antarctica. And as a certified B Corporation, raising their accountability and lowering their environmental impact have always been the core of their philosophy. “It’s all about doing things the right way for your employees, your partners, and the planet,” Wylie says.
As Rumpl makes the world a better, cozier place, Google tools are helping them grow. Machine learning suggestions in Google Ads let them identify when customers are most likely to make a purchase, and maximize the dollar value of every ad their team creates. “Google Ads are our highest return on ad spend (RoAS) of all the campaigns we run. We immediately saw an uplift in ad performance and efficiency,” Wylie says. They trust Google Analytics to reveal helpful insights about their customers and how they find Rumpl. “Other business intelligence tools are so murky, but Google Analytics is so easy to use,” Wylie says. “Sometimes we’ll see random geographic areas light up because we were featured on the local news, and suddenly we'll become aware of new consumer interest that is actionable for our sales and marketing teams.” Wylie is especially grateful for the 31 people working at Rumpl today: ”We wouldn’t be here without their commitment,” he says. And to think it all started with an idea from the back of a van.