What's really been a game changer is the refining of Google Analytics and knowing where to put keyword Ads based on the data.
CEO & President
Growing up the youngest of 11 kids, Octavio DeLaTorre learned to repair and reuse items at an early age. “I was fascinated with electronics and fixing things, even as a child,” he recalls. Octavio grew his love for electronics into a career. In 2021, he and his wife, Erica DeLaTorre, purchased California Electronics, where he had worked for many years. Originally a consignment operation that sold refurbished business industrial electronics like computers, they’ve since expanded the business to offer eco-ethical recycling. Now, they help companies securely dispose of end-of-life electronics, such as IT assets and medical and lab equipment. “We want to keep the e-waste that is killing the environment out of landfills,” Octavio says. “Google tools have helped us market the business and promote recycling.”
Google Ads help them bring in B2B customers seeking large-scale recycling and data destruction services, compliant with environmental laws and privacy standards. “We are focused on property managers, hospitals, and data centers,” Octavio notes. “Google Ads are essential to attract those industries. Google Analytics helps us identify what type of business we want to drive here and lets us analyze the data to get the most out of every click to our site.” Google Workspace tools help them run their growing business, which employs 20+ people. “Our new hires already know how to use Google Docs, Sheets, and Calendar,” Octavio says. “Everyone has access via Google Drive. We have real-time documents that we can change on the fly.” They want to educate the public about eco-friendly recycling, offering free recycling pickup events at business centers during Earth Month. “As a society, we have so much e-waste,” Octavio says. “We want to be the trusted partner to help businesses recycle properly and protect the environment.”