New customers help you grow. Our online reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.
Joey and Delanah Suarez started A&A Plumbing in 2007, when the opportunity “fell in my lap,” says Joey, a licensed plumber since 1998. What began as a favor for a friend turned into a business doing plumbing for the local construction industry. But in the 2008 recession the business struggled, and by 2015, Joey and Delanah decided to shift focus to residential plumbing. They saw a need for plumbers who could offer friendly “old-fashioned” customer service, Joey says: “We’re here to help people first–we just happen to do it through plumbing.” That big shift meant they quickly needed to reach people searching for plumbers around San Antonio, Texas. They set up a Google Business Profile and began using Google Ads to get the word out. It worked: Since 2015, their business has grown 30 percent each year.
Family-run A&A Plumbing now employs 37 people, including veterans and people transitioning out of military careers. Joey says Google Ads cost-per-click advertising, where they pay only when a customer clicks on their ad, has helped “get the phone to ring” and results in thousands of leads and clicks each year. “You can only have so many existing customers. New customers are what help you to grow,” Joey says. “Our Google reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.” A&A also works with a local fire station and charities like the Randolph Area Christian Assistance Program to help people on low and fixed incomes. Joey says the Google Guarantee badge–available to businesses that pass a Google screening and verification process through Local Services Ads–and Google reviews have helped them build trust in the community. “People trust Google, and when Google says ‘Hey, we’ve done our due diligence on these contractors and they’re good to go,’ people know a credible person is coming into their house,” he says.