Google Ads is the most effective digital marketing tool out there. It allows you to meet people at the moment that they’re looking for what you have to give.
Max Deitchler and Rachel Spencer grew up on the water–floating, kayaking, and swimming. Eager to share the peace and perspective they got from the outdoors, they often lent friends the boats and gear needed to float on the lakes and rivers around Eureka Springs. To get even more people onto the water, they decided to turn their passion into a bona fide business and opened Float Eureka. “Being on a river float trip is one of the most fulfilling, stress-relieving, happy, fun times that someone can have. We get to share that with thousands of people and help them connect with nature,” Max says. Today, Float Eureka operates dozens of boats, shuttle buses, and trailers while serving over 2,000 customers per season, taking them on canoeing, kayaking, and paddle boarding trips throughout the Ozarks. From the beginning, Max and Rachel have trusted Google tools to help them manage their business.
Their Google Business Profile shares their hours, directions, and photos of their retail storefront and water adventures with anyone searching for family fun in Eureka Springs. The profile now features over 100 reviews from satisfied customers. “For a small business like Float Eureka, Google Reviews are critical to attracting and encouraging tourists to check us out,” Rachel says. Cloud-based Google Workspace tools like Sheets and Docs help Max and Rachel stay on the same page by letting them update rosters and inventory lists on the fly, whether they’re in the office or out on the water. And the suggestions they get from using Google Ads help them make the most of every marketing dollar by reaching customers searching for keywords related to trip planning for Eureka Springs. As they look to the future, Max and Rachel plan to expand their in-store gear and online retail to stay busy in the offseason–and Google tools will be right there to help them weather the ebbs and flows.