Google Ads is our main marketing tool. It’s very important for us–we use it as much as possible to get clients to our website and to our farm.
Some people go the extra mile for a great cup of coffee. Jean and Danielle Orlowski went 3,000. The couple was living in Arizona when they moved to the Big Island in 2012 to purchase a badly neglected six-acre coffee farm. They called their new farm and retail company Hala Tree Coffee, and spent two years renovating, replanting, and adding an additional 40 acres. They also used that time to learn all they could about coffee. “We had to become experts as quickly as possible,” Jean remembers. “It’s not only the coffee, it’s the people, the region, the environment–it’s all important when you learn a new business.” Hala Tree now sells their premium, award-winning roasts at the farm and on their website, using Google Ads to reach coffee aficionados all over the U.S. Their Google Business Profile is especially helpful, Jean says: “Customers are always looking at the good ratings and reading those reviews.”
Jean had been working in tech and finance when he made the jump to coffee farming, but sees many similarities. “In the end, a farm is a business,” he says. “You need to be organized, know your numbers, and build a great team.” Hala Tree began consulting to help other farms, and now manages 50 acres besides their own, totaling around 80,000 trees. Their popular farm tours attract 1,000 visitors a month, many finding them on Google Maps. Between tours and online sales, Hala Tree serves 15,000 customers annually, with more than half coming from Google Ads or Maps via their Business Profile. They have complete control over every part of the coffee process, from growing seedlings to processing and roasting onsite, ensuring the high quality that’s earned them a great reputation with clients and fellow growers alike–as well as 30 percent growth each year since 2020. “We want to have the best quality product possible,” Jean says. “That’s why we do everything, from tree to cup.”