Take a closer look at the products and programs supporting American businesses, nonprofits, publishers, job seekers, creators and developers.
Small businesses are the backbone of the American economy. Amidst economic uncertainty, increasing costs and inflation, small businesses have stayed resilient with the help of free and low-cost digital tools. These tools help create new opportunities for growth, providing new ways for business owners to learn new skills, reach new customers and run their businesses more efficiently. In our global economy, digital tools have been critical in enabling local brick-and-mortar stores to unlock new markets – reaching new customers at home, across the country and around the world.
90% of small businesses find customers through digital tools
90% of small business leaders say their businesses use digital tools to find new customers.9
75% of small business leaders use digital tools to grow
75% of small business leaders – and 83% of Black-led and Hispanic-led businesses – agree that digital tools played a critical role in helping their business grow over the last two years.10
73% of small businesses feel confidence from digital tools
73% of small business leaders agree that digital tools give them a sense of confidence about the future of their company.11
65% of SMB leaders agree that digital tools help their business battle inflation
65% of small business leaders – and 82% of veteran-led businesses – agree that digital tools help their business battle inflation by being more efficient.12