Digital tools are creating new opportunities for Americans

Google makes it easy for customers to connect directly with businesses as soon as they need them. With a free Business Profile, businesses stand out on Google Search and Maps when people search for the products and services they offer. Google Ads helps businesses reach customers around the world with relevant messages, giving businesses of all sizes an opportunity to grow. Everyday more than two thousand online businesses start showing their products for free using Google Merchant Center across Google websites and apps.

In 2022, billions of people came to YouTube to learn new skills, launch businesses and find community. Creators are the heart of YouTube and we continue to invest in tools that help them earn meaningful income and build successful businesses on the platform.

As businesses adapt to today’s uncertain world, they need fast access to key insights about how customers engage with them. That’s why so many businesses use Google Analytics to understand their customers’ needs, drive more traffic and sales and strengthen customer relationships for the future.

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth.⁵ Through Google Play, app businesses can reach over 2.5 billion people in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy to help founders grow their businesses.

Google Cloud accelerates every organization’s ability to digitally transform their business. We deliver enterprise-grade solutions across our data cloud, open infrastructure cloud, trusted cloud and collaboration cloud that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems. Google Workspace brings together the communication and collaboration apps loved by more than 3 billion users, including 170 million students and teachers, into an integrated workspace so teams and organizations can get more done across Gmail, Calendar, Drive and more.

Millions of Americans choose Google to help them boost their skills, careers and businesses. Google for Startups connects emerging tech founders with the people, funding and best practices they need to help them solve big problems. The startups in our network created over 5,500 new American jobs in 2022. Grow with Google and its 9,000 partner organizations have trained over 10 million Americans in online tools and digital skills in all 50 states, plus Washington, D.C. and Puerto Rico. Google AdSense helps over two million digital publishers earn money through ads on their site, allowing people to turn their passion projects into real businesses.

Google Career Certificates prepare people for new jobs in three to six months of part-time study – with no degree or experience required. Job seekers build new skills and earn an industry-recognized credential in fast-growing fields like data analytics and UX design. The certificates give learners the skills they need to apply for more than 2 million in-demand jobs across these fields.⁷

Graduates earn access to a network of over 150 employers that are committed to considering Google Career Certificate graduates for entry-level jobs.