Digital tools are creating new opportunities for Americans

Take a closer look at the products and programs supporting American businesses, nonprofits, publishers, job seekers, creators and developers.

Google helps Americans...

  • Connect with customers
  • Tell their stories
  • Generate customer insights
  • Build app businesses
  • Digitally transform their organizations
  • Grow their business
  • Prepare for and find jobs
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Helping businesses connect with customers

Google makes it easy for customers to connect directly with businesses as soon as they need them. With a free Business Profile, businesses stand out on Google Search and Maps when people search for the products and services they offer. Google Ads helps businesses reach customers around the world with relevant messages, giving businesses of all sizes an opportunity to grow. Everyday more than two thousand online businesses start showing their products for free using Google Merchant Center across Google websites and apps.

Every month in 2022, Google helped drive over 2.3 billion free direct connections, including phone calls, messages, bookings, requests for directions and reviews for American businesses.

Success Stories

“People searching for ‘African market’ find our Business Profile. This helps get them in the door. Today, 85% of our calls come from Google.”

Adebukola Ajao, Digital Marketing Manager Destiny African Market
Randolph, Massachusetts

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Providing businesses, learners and creators a platform to tell their stories

In 2022, billions of people came to YouTube to learn new skills, launch businesses and find community. Creators are the heart of YouTube and we continue to invest in tools that help them earn meaningful income and build successful businesses on the platform.

Oxford Economics estimates that in 2022, YouTube’s creative ecosystem supported more than 390,000 full-time equivalent jobs in the U.S.4

Success Stories

“YouTube is really the main platform we post content to, and it’s always been the easiest to work with.”

Jake Grzenda, Owner White House on the Hill
Easton, Missouri

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Generating actionable customer insights

As businesses adapt to today’s uncertain world, they need fast access to key insights about how customers engage with them. That’s why so many businesses use Google Analytics to understand their customers’ needs, drive more traffic and sales and strengthen customer relationships for the future.

Success Stories

“[Google Analytics] significantly impacted the current ads we’re running, and we're still using that information as we develop new ads and try to reach additional people.”

Angelo McHorse, Co-owner Bison Star Naturals
Taos, New Mexico

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Helping American app developers build their businesses

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth.5 Through Google Play, app businesses can reach over 2.5 billion people in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy to help founders grow their businesses.

The Android app economy, including Google Play, has helped create 2 million American jobs, from developers at one-person shops to marketing and HR teams at large businesses.6

Success Stories

“Google Play lets us tap into more customers and gives us access to millions of users in the Android ecosystem.”

Laurel Hess, Founder & CEO hampr
Lafayette, Louisiana

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Helping organizations digitally transform

Google Cloud accelerates every organization’s ability to digitally transform their business. We deliver enterprise-grade solutions across our data cloud, open infrastructure cloud, trusted cloud and collaboration cloud that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems. Google Workspace brings together the communication and collaboration apps loved by more than 3 billion users, including 170 million students and teachers, into an integrated workspace so teams and organizations can get more done across Gmail, Calendar, Drive and more.

Success Stories

“We pretty much use all the Google Workspace tools–Drive, Gmail, Calendar, Meet–to help with organization and communication both with the team and externally.”

Bella Lam, Founder & CEO Coconut Whisk
Rosemount, Minnesota

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Helping businesses grow

Millions of Americans choose Google to help them boost their skills, careers and businesses. Google for Startups connects emerging tech founders with the people, funding and best practices they need to help them solve big problems. The startups in our network created over 5,500 new American jobs in 2022. Grow with Google and its 9,000 partner organizations have trained over 10 million Americans in online tools and digital skills in all 50 states, plus Washington, D.C. and Puerto Rico. Google AdSense helps over two million digital publishers earn money through ads on their site, allowing people to turn their passion projects into real businesses.

Success Stories

“It’s not just the Google name behind us. It’s not just the venture capital money. It’s the weekly huddles with other Black and Brown founders. It’s the networking opportunities. We met our dev team through Google.”

Eli Rivera, Co-founder & CEO The Way Out
Milwaukee, Wisconsin

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Providing American job seekers with new ways to prepare for and find jobs

Google Career Certificates prepare people for new jobs in three to six months of part-time study – with no degree or experience required. Job seekers build new skills and earn an industry-recognized credential in fast-growing fields like data analytics and UX design. The certificates give learners the skills they need to apply for more than 2 million in-demand jobs across these fields.7

Graduates earn access to a network of over 150 employers that are committed to considering Google Career Certificate graduates for entry-level jobs.

Over 150,000 people in the U.S. have already graduated from the program, with 75% of certificate graduates reporting a positive career outcome, like a new job, promotion or raise, within six months of completion.8

Success Stories

“The Google Certificate helped me find a sense of direction and build a foundation as a Data Analyst. It gave me vital skills and ways to build upon them and switch careers. Two months after completing the program, I landed a job with a 42% increase in salary.*”

Keith Parish Google Data Analytics Certificate Graduate and Assessment Data Analyst
Detroit, Michigan

Digital tools support American businesses

Small businesses are the backbone of the American economy. Amidst economic uncertainty, increasing costs and inflation, small businesses have stayed resilient with the help of free and low-cost digital tools. These tools help create new opportunities for growth, providing new ways for business owners to learn new skills, reach new customers and run their businesses more efficiently. In our global economy, digital tools have been critical in enabling local brick-and-mortar stores to unlock new markets – reaching new customers at home, across the country and around the world.

Vaca Negra Carrizales, Puerto Rico