Google Ads is the most profitable way for a small business like us to drive traffic to our website.
When Julia and Pavlo Prannyk saw U.S. demand for their hand-crafted Ukrainian leather goods take off in 2015, they decided to chase the American dream and moved their business to Mooresville, North Carolina. “It’s a beautiful place. Great schools, nice community, lots of nature. We love it here,” says Pavlo. Today, they sell an entire line of handmade bags, wallets, journals, and other leather accessories to over 20,000 customers around the world per year. Even as their Mooresville team has grown to 10 employees, they continue to employ five people back in their native Ukraine. “With the war going on right now, what they are making is important to the whole world. They live in uncertainty, and we give them something to believe in every day. They’ve never missed a day of work,” Julia says.
Julia and Pavlo collaborate and stay connected with their team in Ukraine using Google Workspace tools like Docs and Sheets, allowing everyone to check workshop inventory, update their product orders, and rapidly respond to customer questions whether they’re in Mooresville or Kyiv. On the marketing side, olpr. trusts Google Ads to find and attract customers looking for premium leather goods, encourage existing customers to buy again, and generate big brand buzz for their company. “Every year, more than a third of our direct online sales are driven by Google Ads. It’s our biggest sales channel,” says Pavlo. Combined with Google Analytics, which lets them see exactly which products customers are searching for to find them, olpr. is poised for their biggest year ever, expanding their commercial restaurant business to meet demand for fine leather menu covers. “We feel a social responsibility to keep going. To share a piece of our two homes with the world,” Pavlo says.