AI-powered digital tools are creating new opportunities for Americans

With a free Merchant Center account, retailers can showcase their business and products across Google and YouTube, helping them connect with more customers and grow their brand.

Google Business Profile is a free tool that helps local businesses stand out on Search and Maps by highlighting their hours, products and services, and contact information.

AI is expanding opportunities for businesses like never before. With Google Ads, you can use AI to run better ads and a better business. Google Ads’ AI-powered solutions, including Search, Demand Gen, and Performance Max campaigns, make it easy to maximize your ROI and grow your business by connecting with customers around the world.

YouTube has billions of monthly logged in users and every day people find the entertaining, educational, and enriching content they love. Creators are the heart of YouTube's success, and we continue to invest in tools that help them connect with audiences, earn meaningful income, and build thriving businesses.

AI is one key area of investment, helping creators bring big ideas to life, opening doors for more people to thrive in the creator economy, and delivering higher-quality content to viewers. Furthermore, AI is enhancing the learning experience for viewers of all ages who rely on YouTube to acquire new skills and knowledge that can unlock valuable career opportunities.

Businesses need actionable insights about how people engage with them while respecting user privacy. Google Analytics helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors, and solves for unknowns in the path to purchase.

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth.¹¹ Through Google Play, app businesses can reach over 2.5 billion consumers in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy that helps founders grow their businesses.

Google Cloud helps businesses, developers, partners, and organizations around the world drive growth and real business transformation. Google Cloud is a leading enterprise-ready cloud for the AI era. We offer world-class infrastructure, leading models, a developer platform, and the most comprehensive AI product portfolio that works with customers’ current IT investments. Underpinning all of this, organizations benefit from operating their business on the same secure, reliable, global network that supports many of Google’s most widely used products.

How you work matters. Google Workspace provides productivity and collaboration tools with intuitive and AI-powered capabilities that help organizations do their best work. Workspace makes it easier for teams to securely connect and collaborate - sharing ideas, and building on each other's work - so they can focus on driving impact or creating the next big thing. Users can collaborate on documents in real-time, share files effortlessly, and stay connected with integrated chat and video conferencing in Workspace. Its integrated AI capabilities can help organize data, make meetings more effective, and generate creative content. These tools empower public sector teams to work smarter, not harder and advance their mission, together.

Millions of Americans choose Google to help them boost their skills, careers, and businesses.

Google for Startups is on a mission to support thriving startup communities around the world. We connect founders with the right people, products, and best practices to help them grow. Through programs like Growth Academy: AI for Cybersecurity, we provide resources and support to fuel the next generation of innovators solving our country's most pressing problems.

Grow with Google and its 9,000 partner organizations have trained over 12 million Americans in online tools and digital skills in all 50 states, plus Washington, D.C. and Puerto Rico.

Google AdSense helps over two million websites earn money through ads, and is helping publishers maximize their growth with new AI-powered features.

Whether people are looking to start a career in a fast-growing field or learn new, in-demand skills to grow their career, Google experts are here to help.

Google Career Certificates provide the skills people need to enter high-growth fields like data analytics, cybersecurity, project management, and more – no experience required. The certificates are self-paced and can be completed in 3-6 months, meeting the needs of working adults. There are 1.6 million open jobs in the U.S. across these career fields, and they pay well with a median salary of over $97,000.¹³ After completing the program, graduates gain access to career resources and are able to connect with over 150 employers who will consider Google Career Certificate graduates for entry-level jobs.

Google’s AI training courses, such as Google AI Essentials and Google Prompting Essentials, are designed to help people across roles and industries get in-demand AI skills to boost their productivity, zero experience required. In 5-7 hours, learners are taught practical skills from AI experts at Google and get hands-on experience using generative AI tools. Both courses teach learners new ways to make decisions, solve problems, and be more effective and creative. After completing a course, graduates earn a certificate from Google to share with their network and potential employers.

Powered by Google DeepMind's latest models, Gemini delivers cutting-edge AI capabilities for understanding, reasoning, and generating content. Chat with Gemini to write, plan, learn, and more. Whether you need a fresh tagline for your art studio, a captivating title for your latest podcast pilot, or an engaging blog post to celebrate your store opening and connect with your community, Gemini can supercharge your ideas.

Interact with Gemini via text, voice, or by uploading files. Share ideas, code, generate images, and, with Gemini Live, have real-time voice conversations. Gemini is evolving to understand the world more deeply, think several steps ahead, and take action on your behalf, with your supervision. These advancements are bringing us closer to realizing our vision of a truly universal assistant that, with your permission, can speak, see, and hear across your apps, devices, and surfaces.

Access Gemini on Android by long-pressing the power button or saying "Hey Google." Download the Gemini app for iOS, or visit gemini.google.com.

Use NotebookLM to understand complex ideas

NotebookLM is a personalized, AI-powered research tool that helps users understand and work with complex and detailed information. Users can upload a wide variety of sources such as PDFs, YouTube videos, or Google Docs to create an AI expert in their topic. Using the uploaded files, NotebookLM can create digestible insights, detailed summaries, answer questions about sources, and make new connections.

Last year, NotebookLM helped millions of users to learn on the go with AI by introducing Audio Overviews. Audio Overviews allows anyone to create a “Deep Dive” discussion between two AI hosts to help them better understand their sources through audio listening.

AI Overviews launched in Google Search in 2024, making it easier than ever for people to find the information they need and discover the richness of content and sites from across the web.

Generative AI unlocks new kinds of questions people can ask in Search, and new opportunities for people to learn about topics and dig deeper.