Our Google Business Profile is so important to building trust with our customers. Our reviews let people know there’s something good going on here.
Carlos Ventura Jr.
Carlos Ventura has always been a financial whiz. After working for some of the world’s biggest banks and consulting firms, he returned home to New England to help friends Maggie Pearson and Nicole Nix with their startup meal delivery service. “I was blown away by the attention to detail and the quality of the food,” Carlos says. So he partnered with them to create Feast & Fettle. They deliver fresh, never-frozen handmade meals to subscribers across Rhode Island and Massachusetts from their HQ in Providence. Today Feast & Fettle employs over 150 people, serving nearly 4,000 households a week in a fleet of 30 branded, refrigerated vans. And as the business has grown, Google tools have helped them write their recipe for success.
With so many pots on the stove at once, Feast & Fettle uses Google Analytics to help them identify where their web traffic is coming from, and uncover surprising opportunities they may have missed. “Analytics alerted us that our name had been popping up on a parent-focused community for Boston families,” Carlos says. ”That allowed us to reach out to them and formalize a relationship, and now they’re one of our most valuable partners.” And their Google Business Profile helps them attract new subscribers by showcasing the glowing reviews left by happy customers. “It creates a level of trust and authority,” Carlos says. “We try to create special moments and experiences that customers want to talk about.” Feast & Fettle now plans to open a brick-and-mortar location in Providence so hungry fans can pop in and grab a meal on the go, and they’ll open a second kitchen facility later this year that will let them expand into New York City and beyond. That’s some delicious food for thought.