Google Analytics helps us know what to market more aggressively, what to dial back, and how to streamline what we do so we can use our time better.
Growing up fly fishing in Colorado, Adam Cuthriell dreamed of leading expeditions into the heart of the finest angling on Earth: Alaska. With passion to guide him, Adam moved to the Last Frontier and in 2015 opened FishHound Expeditions, a guide-owned and -operated company offering fly fishing trips on some of Alaska’s best rivers. From small beginnings, FishHound has grown into a one-stop shop for tourists, anglers, and adventurers from around the globe. Adam and his team of 10 employees operate 17 boats in four locations across Alaska, sharing not only the beauty of the backcountry with clients but the need to preserve it for generations to come. “I want people to walk away with an appreciation for what Alaska stands for, and how important that is,” Adam says.
FishHound uses Google Analytics to help them understand what adventures customers are most interested in, and uncover untapped opportunities hiding beneath the surface. “We saw a huge spike in people searching for steelhead trips, and realized it might be a viable thing to start offering in Alaska. Analytics made it loud and clear–and now we’re booked up,” Adam says. FishHound actively encourages awestruck clients to share videos of their trips on YouTube and to leave reviews on FishHound’s Google Business Profile. “Google Reviews are a cornerstone of our business, quite frankly,” he shares. “People can talk to you, they can see you, you can engage with them.” Today, over 50 percent of FishHound’s customers find them through their Business Profile. Google Analytics shows that their web traffic has tripled since 2020. With sales doubling year-over-year, FishHound is now ready to expand its conservation work to Central America. “We’re trying to help change the world with a fly rod,” Adam says, “and we’re stoked."