We use Google Sheets heavily to run our operations, run reports, and manage parts of the business.
Co-founder & CTO
Kristen Allen emphasizes that at the heart of BloomBridge, an online service that delivers silk flowers to gravesites across America, it’s “about people and spreading love.” BloomBridge was inspired by a promise Kristen made to always put flowers on her grandmother’s grave. As CEO, she partnered with Justin Johnson, CTO, for an early iteration of the company; they joined with operations and marketing experts and rebranded as BloomBridge in 2019. BloomBridge contracts "Runners"–about 1,000 around the country–to place the flowers and take photos for clients, who often can't be there in person. Many customers try the service once, then return for one of the subscription options. BloomBridge has seen 70 percent growth since launch, and delivered arrangements–custom designed by Kristen–to cemeteries in 47 states.
The BloomBridge team runs the company using Google Workspace. “We’ve been able to build internally from the ground up with Gmail, Drive, Meet, and especially Sheets,” Justin says. “It lets our customer service team collaborate, comment, and share details throughout the process.” Meanwhile, the positive reviews are adding up on their Google Business Profile. “That’s been a huge, huge bonus for us,” Justin notes. “A lot of people use the reviews to know that we’re a legitimate operation.” For Kristen and the rest of the team, making it easy for clients to feel a connection with a lost loved one is what it’s all about. “There’s healing and joy in it. I feel like the world needs more of that,” she says. “We’re just strangers helping strangers, and we’re spreading love one cemetery at a time.”