After I started using Google Ads, I saw a much better return on my investment compared to what I was using before.
U.S. Navy veteran Christina Bond prides herself on running a tight ship at home. Inspired by organization guru Marie Kondo, she began to clear up the clutter in her life. Christina sorted through her old clothing, books, even childhood belongings in her parents' attic–keeping what brought her joy and getting rid of the rest. The process was so empowering, she earned a professional certification and launched her own consulting business, Creating Space DC, in April 2018. Christina helps clients organize their homes, freeing them from items that are no longer useful. “You have to have stuff in your home to support your life and goals,” Christina notes. “But you’ve got to take a fresh look at it from time to time to make sure it's supporting who you are now, and who you want to become.”
A solo entrepreneur, Christina first tried marketing her business via online directories and direct mail. When the cost wasn’t giving her a strong return on investment, she turned to Google Ads in December 2020, matching ads to keyword searches on “professional organizer” and “decluttering.” This, combined with a Google Business Profile and user reviews, helped boost her business. “After I started using Google Ads, I saw a much better return on my investment compared to what I was using before,” she says. Christina now serves about 15 clients a month, which keeps her schedule full while allowing time for her volunteer work. She teaches yoga at the D.C. Jail and offers Creating Space services to schools and nonprofits for silent auction fundraising events. Now she’s studying with a new clutter-clearing mentor and plans to rebrand and relaunch her website. “Google Analytics shows me where my customers are coming from,” she says. “My Google Business Profile gives me the confidence to take that risk, because I know my business will still be found online and the transition will go smoothly.”