Louisiana

Basin Boat Lighting

Location: Broussard, Louisiana
Website: https://basinboatlighting.com/
Averages 150,000 Google Ads impressions per month

“Safer boating, better fishing” is the motto of Basin Boat Lighting, makers of lighting systems for recreational boaters. Founder Brian Signorelli was on his boat one murky morning, trying to steer, run the throttle, and light the way with a spotlight all at once when he drove into a concealed tree stump. He narrowly avoided being thrown into the water with a 12-foot-long local alligator. “I knew exactly where I was going, and I knew where that gator lived,” Brian recalls, “but I was late in recognizing where I was.” The ex-U.S. Navy electronics technician decided to find a better way to see and be seen on the water. “I'm not an engineer,” says Brian, “but to me, it was all about safety.” Over time his original idea for a simple light morphed into a refined device that includes a 12,000-lumen spotlight and a horn, phone charger, and GPS-based SOS feature.

Brian uses Google Ads to spread the word about Basin Boat Lighting, and he averages around 150,000 impressions via Ads monthly, he says. Not all of them buy right away, but with Google Ads, Brian can track their purchase behavior. "Most are not impulse buyers,” he says. “They look at it two or three times. It's a $180 or $200 purchase so they discuss it with their spouse.” AI-powered Performance Max campaigns work especially well for Brian’s products and helped him increase the number of units he sold in 2023. "Performance Max is the reason we stay with Google Ads," he says. Brian also uses Google Analytics to make the most of his ad dollars: "You're always trying to figure out where your spend is actually working.” Now he also uses his YouTube channel to publish simple explainers that show how to operate Basin Boat lights. Brian says he always looks out for his fellow veterans, whether it means hiring them or extending discounts to customers. “Something just to acknowledge their service," he says.

Addis NOLA

Location: New Orleans, Louisiana
Website: https://www.addisnola.com/
15 employees

Founded in 2019, Addis NOLA serves authentic Ethiopian cuisine and is the vision of Dr. Biruk Alemayehu, who wanted to bring the flavors of her country to New Orleans. Her son, co-owner Prince Lobo, was training to be an airline pilot when his mother told him of her dream to open a restaurant. “She wanted people to come together for community, food, and sharing culture,” Prince says. “My mom came to me with the idea and we opened three months later.” With Prince working front of house, his father and two sisters in the kitchen, and his mother overseeing it all, Addis NOLA quickly grew from 30 seats to nearly 100, moving to historic Bayou Road in 2022. Today they serve sambusas, lamb wot, whole red snapper, and other classic East African dishes to about 200 diners a night.

Prince used Google Docs to write the initial business plan and still uses it for everything from recipes to the employee handbook to training manuals. “It’s the easiest way to share information and circulate knowledge,” Prince says. Other Google Workspace tools, like Sheets and Calendar, help him track inventory or schedule evaluations with staff. “It’s literally embedded in the day-to-day operations. Otherwise passing along that information and collaborating as a team would be a lot more complicated,” he says. Meanwhile, their Google Business Profile has gotten 134,000 views in just the last six months and gathered nearly 700 reviews. “That’s a lot of traffic coming from Google,” Prince says. “To have those Google reviews and people who are honestly sharing their experiences–it’s such a great way to get raw testimonials from customers.” Google Ads helps Addis NOLA reach even more diners, particularly during events like Mardi Gras. “Google Ads makes it really simple to put out information and connect with those people,” Prince notes. “It helps us capture that extra bit of business during busier times.”

hampr

Location: Lafayette, Louisiana
Website: https://tryhampr.com/
20 employees

Laundry can be a thankless, never-ending chore. That’s what Laurel Hess realized when she came home from a business trip to find laundry piling up with no time to do it. After talking to some stay-at-home mom friends looking for a way to make extra money, she founded hampr in 2019. The hampr app connects families with on-demand wash-and-fold laundry services, picked up and dropped off at their doorstep by local at-home “washrs.” ”I love helping people, whether it's helping a busy family catch up on laundry and spend more time together, or helping our washrs by giving them a flexible opportunity to generate income,” Laurel says. Today, hampr washes and delivers over 15,000 loads of laundry per month to over 10,000 happy members. Revenue is tripling year over year, and hampr has expanded to serve cities in 15 different states.

Laurel makes use of Google Workspace tools like Sheets and Docs to make hampr’s fully-remote operations run smoothly and efficiently. With developers in Seattle and product managers in New York, the entire hampr team uses Workspace to collaborate and get things done asynchronously without worrying about time zones or schedules. “We can get so much work done in less time by working together in Docs or Sheets simultaneously. It's so much easier and more efficient,” Laurel says. From day one, the hampr app has been available on Google Play, with over 10,000 downloads to date. “Having access to the Google Play ecosystem makes promoting our business a seamless experience,” Laurel says. As hampr looks to the future, they plan to use data from Google Play to identify and expand into promising new markets where demand is greatest. “Our goal has always been to lighten the load for busy families, and part of that is ensuring we’re there when someone needs us,” Laurel says.

Cleaning Concierge

Location: New Orleans, Louisiana
Website: https://mycleaningconcierge.com/
20% growth in 2021

It started with an anniversary gift in 2009. Barrett Wiley was cleaning the home and found himself overwhelmed with the harsh odors of cleaning products. Within a year, he and his wife had founded Cleaning Concierge, dedicating themselves to providing New Orleans with prime cleaning services with a green approach. “We don’t want to just do the work. We want to build a relationship so that it’s something that can be sustainable and ongoing,” says Barrett. Today, they offer an array of cleaning services for office buildings, restaurants, and many other commercial sites. For Barrett and Tracey, running the business efficiently has meant utilizing Google Workspace tools like Gmail, Calendar, and Drive. “With Google Workspace, you have access to documentation across devices,” Barrett says. “You’re not stuck trying to find a file on one computer when you’re out of the office.”

The company experienced 20 percent growth in 2021 and the Wileys are setting their targets even higher. Their Google Business Profile “helps get the word out,” he says. “We’re listed on Google Maps, and it gives us another way to showcase our capabilities.” And Nest cameras installed in the office through the Google Storefront Kits Program give them peace of mind. Along the way, Barrett’s philosophy has evolved. “We’re on a mission to change how people perceive business in general and not just the cleaning industry,” he says. “If a business isn’t about making someone feel special, they’re not focusing the right way.” Cleaning Concierge gives back to the people of New Orleans by contributing to organizations to help kids in need such as the Fore!Kids Foundation. “People in New Orleans look out for the next person,” says Barrett. “We try to show people that we care about them by our actions and our total approach to life and work.”

BBQGuys

Location: Baton Rouge, Louisiana
Website: https://www.bbqguys.com/
189 employees

In 1998, Mike and Ladina Hackley opened a storefront in Baton Rouge devoted to America’s beloved pastimes of grilling and barbequing. From the start, business at the Grill Store and More boomed, and the Hackleys soon observed two trends: an indulgent obsession with barbequing and grilling, and a brand new sales channel, the internet. In 2000, they expanded their offerings to include premiere outdoor kitchens, and took the Grill Store online as BBQGuys.com. "We are very data-driven. It fuels our business,” says VP of eCommerce and Analytics Jason Stutes. His savvy adoption of digital marketing gave BBQGuys a spot on Inc. 500’s list of fastest-growing companies for 12 straight years. Jason began using Google Ads and Google Analytics in 2005, and BBQGuys.com swiftly became a top destination for barbeque and grilling aficionados. By 2019, most of the business had moved online, and although the BBQGuys maintained a physical store, their main facilities were an 110,000-square-foot warehouse and a headquarters with 70 customer service reps. The same location houses a production studio for their YouTube channel, where employees demonstrate how to chargrill oysters and barbeque Korean short ribs for hundreds of thousands of subscribers.

In March 2020, as the world closed down due to COVID-19, BBQGuys went on a hiring spree to support a sharp uptick in sales. “While stuck at home, people started doing more outdoor grilling,” says Jason. With employees working from home, the company scrambled to continue making their popular YouTube videos from employee backyards and answer customer support calls from home offices. They created tutorials for their Business Profile on Google on everything from gas grilling tricks to DIY home-smoking hacks. Their Business Profile was an invaluable resource for keeping customers up to date about stock outages due to the pandemic. Today, 94 percent of their business comes through Google. “For 20 years now, Google has been there for us," Jason says.

Louisiana Crawfish Company

Location: Natchitoches, Lousiana
Website: www.lacrawfish.com
45 employees

In 1985, David McGraw purchased a small piece of land in Natchitoches, Louisiana, and started raising crawfish to support his family. But what started as a relatively small operation transformed when a friend asked David if he could ship the delicacy to the East Coast. David saw an opportunity to grow his business, and he began shipping crawfish to markets and restaurants all over. When Louisiana Crawfish Company launched its first website in 1998, David also started to market to consumers directly. “E-commerce was a whole other world that allowed us to reach individual consumers, which is the majority of our customer base at this point,” said Avery Smith, David’s daughter and the company’s CEO. “The impact of having a website and being able to reach people all across the globe is immeasurable, and it has to do with our growth,” she continued. Today, the company is set to take that growth even further with the launch of a new website and a budget devoted almost entirely to digital advertising and optimization.

Google products help the business spread the word about the crawfish and other specialty Louisiana food products it sells. “We use Google Analytics to track clicks and conversions so we can make better decisions about our advertising dollars. We also use the G-Suite tools to manage internal communications and YouTube to share our company philosophy and how we do things,” said Avery. Those YouTube videos are also featured on the updated Louisiana Crawfish Company website. “It’s important for us to stay on top of the times and keep up with the technology available to us,” said Avery.

Today, David’s little crawfish are bringing in big business, led in part by Google Ads, which directly contributed to more than $2.1 million in sales last year. What started as a small family-run farm in rural Louisiana is now the top crawfish distributor in the state. The company’s staff of 45 serves around 40,000 customers each year all across the country, and the company has plans to further expand its business internationally. “In addition to the U.S., we ship to Canada and Puerto Rico. We’ve also done test shipments to South Korea and Colombia. We’re looking to expand into more international shipping,” said Avery. “And Google will play a big role in what we’re able to do in the future.” Reflecting on her journey, Avery said, “Being a part of a company my father built and continuing to grow it for future generations is incredible.”

Queork

Location: New Orleans, Louisiana
Website: www.queork.com
21 employees

There’s something special about cork. It’s waterproof, lightweight, and one of the most renewable materials on Earth. Amanda Dailey realized this on her trip to Portugal in 2012. When she returned to New Orleans, she began making a line of high-quality cork products ranging from shoes, to handbags, to dog collars. “The material just reaches out and grabs you,” Amanda says. “It’s completely fascinating.” Together with her business partner, Julie Araujo, she founded Queork to share her fascination with like-minded shoppers. The two started out selling their cork products online and later opened their first retail store in the French Quarter in 2013.

Queork has always used the Internet to attract customers. They use AdWords, Google’s advertising program, to make sure visitors planning a trip to New Orleans also consider a trip to their storefront. “We want to get people into our stores,” Amanda explains, noting that AdWords campaigns have helped double sales in some of their locations. Their Google My Business listings make it easy for shoppers to find store hours, directions, and reviews. And Google Analytics helps them optimize their website to keep online customers flowing smoothly from welcome to checkout. Their favorite tool, however, may be YouTube. “People want to see the making of our products,” Amanda says. “So we give them that with our YouTube videos.”

With 60 percent annual growth, business shows no signs of slowing down for Queork. Today the company has several stores throughout the South and an e-commerce website that ships items to customers across the U.S. and Canada. They manufacture a majority of their products less than ten minutes from their French Quarter store, and partner with local youth empowerment programs to provide job opportunities to young adults who are looking to learn new skills in design and manufacturing. “These people are very artistic and talented,” says Amanda. “Being able to employ them while also helping them develop skills that they are proud of—skills that they can use for the rest of their lives—is probably the best thing we’ve ever done.”

Triumph Krav Maga

Location: New Orleans, Louisiana
Website: www.triumphkravmaga.com
30 employees

Moving to New Orleans in 2009 to pursue a healthier lifestyle, Vinay Chary dove right into instructing students in the self-defense discipline Krav Maga at a local martial arts studio. “This is a place people can come to triumph over whatever is holding them back in their lives,” Vinay says. After working as an instructor, he became part owner of the business in 2011, bought out his former partner a few years later, rebranded as Triumph Krav Maga, and has been teaching hard-working Louisianians pride, confidence, and self-defense his own way ever since.

The business gradually grew from a single-discipline academy with two employees to a full-service self-defense studio and gym, offering yoga classes, a functional fitness program called the Monkey Bar Gym, and nutritional instruction. The Internet powered this transformation for Vinay. “It's the most important part—75 percent of our business comes from the Internet,” he explains. Vinay uses AdWords, Google's advertising program, to build awareness of Triumph and attract customers more effectively than other avenues of marketing. With a return of four dollars for every ad dollar spent, AdWords now drives nearly 40 percent of their sales. Google Analytics also gives Vinay a 360-degree view of his web traffic so he can make the most of his marketing budget, while G Suite tools Gmail and Docs enable his team to collaborate efficiently and work at the scale of a much larger business. "It's phenomenal. Google plays an integral role in our competitive edge," says Vinay.

From just 50 the first year, Triumph has now impacted the lives of over 3,000 students in Louisiana. Their 7,000-square-foot facility offers 75 classes each week, and Triumph plans to hire 10 more people to staff a new gym in Metairie. The 15 percent annual growth they enjoy is just the product of passion. For Vinay, the best part is giving people back control of their own lives. "Along with empowering our students, we volunteer our time to provide training for the Sexual Assault Response Team, the Family Justice Center, the New Orleans Mission, at-risk teens, and local law enforcement agencies. It's amazing to see the improvement in their quality of life,” he says. That's a small business success story that really packs a punch.

Kaleidoscope Hair Products

Location: New Orleans, Louisiana
Website: www.iluvcolors.com
7 employees

Kaleidoscope Hair Products is a prime example of what happens when a great invention is set loose on the Internet. In 2013, Jesseca Dupart invested her life savings to develop a hair product that would stand out from the competition. Her creation is a full hair care line, with products that restore hair follicles and work on any hair type. “Whether someone has thinning hair, a bad weave, a chemical burn, or anything like that,” Jesseca explains, “Kaleidoscope products can rejuvenate hair growth again.” Since their launch in 2014, the business “has grown in ways I never, ever could have predicted,” Jesseca describes. “We went from selling no products to having a full warehouse, exponential growth, and distributors all around the world.”

Before launching her website, Jesseca had been operating out of her hair salon, but “there’s only so much you can do in a day,” she says. “With e-commerce, there’s no limit.” Leveraging digital marketing tools like AdWords, Google’s advertising program, and Google Shopping campaigns to advertise on Google Search and YouTube, Kaleidoscope shows no signs of slowing down. “Within six months, I was selling overseas, and I’ve never even been overseas. With the Internet and Google tools, you can now touch so many more people. It’s opened so many doors.” Today, 90 percent of Kaleidoscope’s marketing budget is dedicated to digital. Jesseca relies on Google Analytics to maximize the effectiveness of her website, improve customers’ online experience, and “get the most out of that investment.”

In 2016, Kaleidoscope reached over 43,000 customers and doubled their revenue from the previous year. Jesseca attributes much of that success to both her strong digital presence and unique brand strategy, which uses comedy and lightheartedness to uplift her audience. “When people struggle with hair loss, it’s not a funny thing, but I try to bring fun to it, make it more commonly talked about instead of something to be ashamed of.” Inspiring people to be true to who they are is Jesseca’s favorite aspect of Kaleidoscope, and she hopes that future growth will mean getting to share that with even more people. “I would love to have a business that’s substantial enough to employ more people, maybe send a group of children to college, and give inspiration to others. I always say that if I could do it, anybody could do it.”