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$58.7B of economic activity
In 2025, Google helped provide $58.7 billion of economic activity for hundreds of thousands of Florida businesses, nonprofits, publishers, creators, and developers
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1.4M Florida businesses
More than 1.4 million Florida businesses used Google’s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers
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$33M+ of Ad Grants to nonprofits
In 2025 alone, Google.org provided more than $33 million worth of donated search ads to Florida nonprofits through the Google Ad Grants program
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$27M+ in philanthropic and social impact funding
Since 2006, Google and Googlers have given more than $27 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Florida
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31,000+ volunteer hours
Since 2011, through Google.org, Google employees volunteered more than 31,000 hours with nonprofits and schools
$58.7B of economic activity
In 2025, Google helped provide $58.7 billion of economic activity for hundreds of thousands of Florida businesses, nonprofits, publishers, creators, and developers
1.4M Florida businesses
More than 1.4 million Florida businesses used Google’s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers
$33M+ of Ad Grants to nonprofits
In 2025 alone, Google.org provided more than $33 million worth of donated search ads to Florida nonprofits through the Google Ad Grants program
$27M+ in philanthropic and social impact funding
Since 2006, Google and Googlers have given more than $27 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Florida
31,000+ volunteer hours
Since 2011, through Google.org, Google employees volunteered more than 31,000 hours with nonprofits and schools
Featured businesses
The Prime Cleaner
It was Jayger McGough Tomasino’s background in tech that inspired him to launch The Prime Cleaner in 2021. “There’s a lot of recurring revenue in the home services space, but it traditionally relies on word-of-mouth. Coming from the tech industry, I saw a huge opportunity to do more,” Jayger says. His mother, Ana Tomasino McGough, who’d led several businesses of her own, joined him in 2023 as COO. Together, they’ve brought modern, scalable practices to the home cleaning industry, expanding beyond standard home cleanings to customized services like post-construction, upholstery, and window cleaning. Their team of around 30 service providers has completed over 9,000 cleanings to date, and revenue continues to grow at a rate of 130 to 150 percent year-over-year.
“Gemini has been a meaningful upgrade to how we operate at scale.”
The Prime Cleaner has used Google Local Services Ads from the start. “They’re extremely valuable because these are high-intent leads,” Jayger says. He attributes 90 percent of their customer acquisition to the mix of Google Ads, organic Google Search, and their Google Business Profile. Gemini helps The Prime Cleaner manage complex logistics by drafting service quotes and detailed pre-cleaning summaries to match cleaners to clients, based on the cleaner’s specialty, requested services, add-ons like laundry, and time estimates. They also use Gemini to generate post-cleaning reports, draft emails, summarize meetings, and strategically write personalized responses to customer reviews. “We’ve probably saved thousands of hours,” Jayger says. Now Gemini is helping them analyze call transcripts to create profiles that keep track of customer preferences and details, like parking space numbers or dog names. “We have many clients that have grown with us, from a studio to a one-bedroom, to a home. And the cleaners have grown with us too, financially and professionally,” Ana says. “We’ve grown together, and it’s beautiful.”
SkyTL, Powered by Improving Aviation
SkyTL, Powered by Improving Aviation works with agencies in all 50 states and around the world to predict, prevent, and respond to wildfires. Founder Rocio Frej Vitalle started the Tampa, Florida company in 2020 as a way to bring her knowledge of aerospace engineering to bear on the problem. “The more you think and read about fire, the more you want to contribute to it because this is something where people are dying and losing their houses,” she says. The fit was natural: “The dynamics of fire are similar to the aerodynamics that I had in my background,” she says. Today her 11-person team uses physical tools like drones, cameras, and sensors, but the core of their work is data–mountains of it, which has to be analyzed at top speed. “We convert raw data that is out in the world into information that can be used by the people that are in the field fighting the fires,” Rocio says.
“When working on new weather analysis features, for example, we can input a single data point into Gemini to generate the necessary information much faster.”
To meet that enormous data challenge, SkyTL, Powered by Improving Aviation uses Google AI like Kubernetes Engine, Cloud, and Vertex AI for their infrastructure. Rocio’s team creates highly accurate models that predict things like how embers and flames might drift and spread in erratic high winds. They can use Gemini to generate theoretical weather maps based on a sole factor, like the wind speed in a particular city. Says Rocio, “This infrastructure is helping us improve our models at a scale and speed that we didn't have the capability to do before.” In 2024, Google for Startups provided mentorship from AI experts during a process that “can be very lonely for a founder,” Rocio says. “Their expertise helped us be able to deploy fast and effectively.” Now the company is preparing to expand their work by using AI to predict and prevent devastation from hurricanes and coastal flooding. “With support from Google,” Rocio says, “we now have the scalability.”
Wisecut
Wisecut Co-founder and CEO Ivo Machado left his native Brazil eight years ago to live out his American dream as a serial entrepreneur, even as he continued to work in video editing to pay the bills. It was the tedium of that job that led him to explore Artificial Intelligence (AI), Ivo recounts. “I thought, ‘What if there was an algorithm that could make these editing decisions for you in minutes instead of hours?’” AI was still in its infancy, but Ivo’s brother and the company’s Co-founder, Vicente, was a software developer who helped him see AI’s potential. Together, they launched Wisecut in 2019. Now half a million creators use Wisecut to save countless hours by automatically cutting and editing, adding subtitles, and more.
“Google for Startups let me focus on the core of the business and not have to worry about securing additional funding.”
Wisecut launched YouTube channels in English and Portuguese to reach their community of creators and quickly built an organic customer base there and through Google Search. “It kind of exploded with the AI hype,” Ivo says. “People suddenly found out that they can use AI to boost their productivity, and because we were one of the first ones to use AI for video editing, they were finding Wisecut through Search.” Wisecut got another boost in 2022 when Ivo was chosen to participate in the Google for Startups Founders Funds. “At the time, investors weren’t really looking at AI,” Ivo recalls. “That was when Google for Startups bet on us.” Mentorship, a $100,000 cash award, and Google’s “stamp of approval” helped position Wisecut for future investment, and they picked up significant funding from a major investor a year later. Wisecut grew their user base by 4,000 percent in 2023 and tripled their employees to keep up. Now they’re looking toward generative AI to make Wisecut even more powerful. “It’s going to move the needle for us again,” says Ivo. “Like the exponential growth we saw last year, we expect to see the same intensity.”
Products
Miami Seaplane Tours
Tony Anderson fell in love with flying as a boy when his family moved to Miami from Havana, Cuba. He trained as a pilot and was offered a job by a commercial airline, but turned it down after seeing the low salary and the time away from his family it required. Tony took a chance instead and opened Miami Seaplane Tours in 1995. Today, the company operates a fleet of three planes and shuttles 200 customers a month across the skies over Biscayne Bay. “We get to take people to some of the most idyllic and pristine destinations in the U.S.,” Tony says. Over 25 years, he has built Miami Seaplane Tours into his American Dream, as well as a family affair. Tony counts two of his children among the company’s six employees, including his son who serves as the chief pilot. And every time Miami Seaplane Tours takes to the sky, they’re using Google tools to help them manage and grow their business.
“Google Ads is a very effective tool for us. It gets our message in front of people who are looking for what we offer at just the right time.”
Tony uses Google Ads to put Miami Seaplane Tours in front of tourists visiting Miami, locals looking to celebrate a special occasion, travelers booking rides to the Caribbean, and anyone searching for exciting things to do in the Magic City. “It allows me to make good decisions so I can control how much I spend and how that fits into my marketing mix,” Tony says. And in an increasingly crowded market, Miami Seaplane Tours trusts their Google Business Profile and the hundreds of verified, trustworthy reviews from happy customers to help them soar above the competition and win more business without breaking the bank. With bookings growing 61 percent year-over-year, Miami Seaplane Tours plans to invest in new, larger, more efficient aircraft to carry more passengers to even farther-flung destinations across the Caribbean. From takeoff to touchdown, they know Google tools will be helping them navigate their growth every step of the way.
Products
GORUCK
Jason McCarthy is a decorated combat veteran who served overseas in the Special Forces from 2006 to 2008. While visiting his wife, a Foreign Service Officer working in the war-torn city of Abidjan, Côte d’Ivoire, Jason assembled a “go-bag” for her to keep in her truck. “In the Special Forces, when you go out on a mission, you put extra supplies and gear in the trunk of your Humvee in case your vehicle gets disabled and you have to fight,” he said. “So I made her a bag filled with medical supplies, radios, and other things that were adapted to her lifestyle on the Ivory Coast.” When his wife’s colleagues began requesting bags of their own, Jason thought he might have a business opportunity on his hands. With no previous business or product training, Jason turned to YouTube to learn more about how to design backpacks from online tutorials. From there, he created the GR1, a bag designed for use anywhere — in Baghdad or New York City. Jason officially launched GORUCK in 2010, but he wasn’t sure how he was going to sell his products online. Once Jason realized the high costs of producing his first rucks, he knew that going digital was the difference between “life and death,” and he turned to the internet.
“Google Ads generates 11% of our web traffic and roughly 15% of our sales revenue.”
Once online, GORUCK partnered with a marketing agency to use YouTube and Google Ads to speak directly with consumers and share its brand message. “Google Ads generates 11% of our web traffic and roughly 15% of our sales revenue,” said Jason, who cites an $11 return for every dollar spent on the platform. Today, Jason’s team uses Google Analytics to keep an eye on their campaigns and Google Optimize 360 to run A/B tests and make adjustments on the fly. They also use Google Trends and Google Correlate to help them find search patterns in real time. GORUCK also relies on Google organizationally, using G Suite to communicate and stay organized. “We just find it better for collaboration,” Jason said.
Google Ads has helped GORUCK serve more than 55,000 customers to date and will continue to be a pillar of its marketing efforts moving forward. “I think it’s telling that our customers are making more than one transaction per customer,” said Jason. The company has grown both in size — it now has 30 employees — and in impact. It hosts hundreds of events each year to help people get out and engage with the world. That includes its hallmark team endurance event, the GORUCK Challenge. “Technology is great, but we view it as a means to get people more active and involved in their communities,” concluded Jason.
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