Americans are building a stronger and more competitive economy. Google is proud to help.

Digital advertising is a critical engine for business growth, enabling companies — large and small — to reach their target audience cost-effectively, and making many online services, like maps, search, and email available mostly free of charge. 74% of SMB leaders who buy digital ads report better returns than with traditional advertising, and 75% find it helps them compete with larger businesses. Search campaigns also prove highly effective, with 71% of SMB leaders saying online search and SEO are an important way that their customers find their business.⁴

Michigan photographer Scott Lawrence uses Google Ads Performance Max campaigns to drive 30% of his website traffic, while his engaging YouTube content, now monetized through ads, significantly contributed to doubling annual revenue since 2021. As his business grows, Scott is using Gemini to create content and explore adding new services to his business.

Google Workspace tools that businesses use every day like Gmail, Docs, and Drive now also have generative AI capabilities to help streamline tasks like summarizing customer feedback, developing marketing copy, creating presentations, and organizing data. 65% of SMB leaders report saving 10+ hours per week with Google Workspace⁵ and 75% of daily Gemini users find that it improves their work quality.⁶

We work hard to keep American businesses safe from cybersecurity threats. Businesses of all sizes rely on Google Workspace's robust, built-in security features for proactive threat identification and data protection. For instance, AI-driven defenses in Gmail effectively block 99.9% of malicious emails,⁷ and data loss prevention controls automatically detect sensitive information, like credit card numbers, within emails and Google Drive files.

When Houston-based emergency vehicle and mobile clinic manufacturer Frazer Ltd moved nearly all its business infrastructure to Google Cloud, they doubled performance while saving 25% on infrastructure maintenance, allowing their team more time to provide their local community with vital services and customer support.

Local governments also strive to serve their communities more effectively. Google Cloud is helping. The Central Texas Regional Mobility Authority (CTRMA) faced the challenge of maintaining operational efficiency and safety amidst increasing traffic volume and infrastructure demands. Google Cloud partnered with CTRMA to build an AI-powered data platform that could seamlessly support its high-volume datasets and improve the motorist experience. The new platform lowered operational costs and saved time – it can easily process 100,000 transactions every 15 minutes, or more than 9 million transactions each day. With these improvements they have processed 270 million backdated tolls, generating $225 million in revenue for CTRMA since August 2023.

As an American company, Google is dedicated to strengthening the communities we call home, supporting over 100,000 jobs nationwide and maintaining a physical presence across more than 25 U.S. states. We're equipping American workers and small businesses with the training they need to thrive in the evolving economy. Since 2017, we have helped more than 12 million people in America learn digital skills, including 350,000 who have earned Google Career Certificates as a pathway to high-paying careers.⁸ Take Amie who joined the Marine Corps after high school, only to have an injury end her military career early. To expand her career options, Amie earned a Google IT Support Certificate and quickly landed a new job in IT. She most recently transitioned to a role at the U.S. Department of the Navy, where she works as an IT specialist.

Drawing on our years of experience in career training programs, we are helping Americans across the country learn essential AI skills. In just a few hours, our online programs teach people how AI can help them get things done. In 2024, Google.org created a $75 million American AI Opportunity Fund to help bring AI training to rural communities, educators, students, public sector employees, nonprofit leaders, and small businesses at no cost.

In this report, you’ll meet local shops that use Google Ads to connect with more customers, startups that are growing their businesses through our Google for Startups programs, developers who bring their games to the world through Google Play, content creators who earn a living on YouTube, and much more. Google is committed to supporting them as they achieve their business goals and helping every American benefit from the AI opportunity. Together, we are ushering in a new era of American Innovation.