Investing in Google Ads gives me better results than using social media platforms.
Cindy Collins
Founder
Euphoric Herbals Apothecary founder Cindy Collins was already an Air Force veteran, a chef, a mom, a doula, and a photographer before adding business owner to her list. After the birth of her second son she developed her own blend of lactation support herbal tea to share with other doulas and breastfeeding moms. “I wanted to make sure I knew what I was putting in my body,” Cindy recalls. She started selling her teas at farmers markets–her three kids in tow–then via an online marketplace in 2010. She became a certified herbalist, and Euphoric Herbals was born. In 2013 she launched her e-commerce site, expanding to include salves, essential oils, soaps, and other wellness products for all ages. Business boomed, and Cindy used Google Analytics to understand how customers found her. “That was really insightful–when you’re running a business you may forget what it’s like to be a customer searching for things,” she says.
By 2018, she had enough interest to open an herbal apothecary and smoothie bar in Milford. She uses Google Ads to reach national and local audiences, and saw over 6,600 clicks in six months and a 2.6X return on ad spend in 2023. When her store temporarily shut down during the pandemic, Cindy put her inventory online, expanding from 30 to 800 products. Business grew faster than she imagined, and she soon moved fulfillment operations to a 3,600-square-foot warehouse. She estimates 20 percent of foot traffic comes from her Google Business Profile, which includes product listings, reviews, and directions. “It’s important to build that trust factor,” she says. “People will drive pretty far to our store based on our reviews.” Cindy opened a second shop in Edgewater, Maryland in 2022, and actively supports international women’s and children’s charities. “Even a small business can make an impact globally,” she says. “We believe a mother’s love can change the world.”