AI-powered digital tools are creating new opportunities for Americans

Every day, customers are searching for businesses and products online. Google helps businesses easily connect with these customers at the right moments – from Search, to Maps, to YouTube, and more.

With a free Merchant Center account, showcase your products and business across all of Google, while tapping into smarter ways to reach customers. With a free Google Business Profile, local businesses can stand out to more customers on Google Search and Maps.

Google Ads' AI-powered ad solutions, like Performance Max, help to connect businesses with customers around the world, giving businesses of all sizes an opportunity to grow.

In 2023, billions of logged in viewers visited YouTube every single month to find the entertaining, educational, and enriching content they love. Creators are the heart of YouTube's success, and we continue to invest in tools that help them earn meaningful income and build their businesses.

As AI technology advances, we’ve developed new generative AI powered tools for creators and artists to empower human creativity and push the boundaries of their own creative expression, and enable businesses to achieve economic success. Learners of all ages also turn to YouTube to gain new skills and develop knowledge that can unlock career opportunities.

Businesses need actionable insights about how people engage with them while respecting user privacy. Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors, and solves for unknowns in the path to purchase.

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth.¹⁰ Through Google Play, app businesses can reach over 2.5 billion consumers in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy that helps founders grow their businesses.

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations digitally transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Google Workspace is the world’s most popular productivity tool with more than 3 billion monthly active users and over 10 million paying customers from individuals to enterprises. Last year, we launched Gemini for Workspace, which embeds the power of generative AI across Workspace. Today, organizations from solopreneurs to global enterprises are experiencing how Gemini can increase productivity, creativity, and innovation while ensuring enterprise-grade privacy and security across Gmail, Google Docs, Sheets, Slides, and more.

Millions of Americans choose Google to help them boost their skills, careers, and businesses.

Google for Startups is on a mission to support thriving, diverse, and inclusive startup communities around the world. We connect founders with the right people, products, and best practices to help them grow. Through programs like Growth Academy: AI for Cybersecurity and our Founders Funds, we provide resources and support to fuel the next generation of innovators solving our country's most pressing problems.

Grow with Google and its 9,000 partner organizations have trained over 11 million Americans in online tools and digital skills in all 50 states, plus Washington, D.C. and Puerto Rico.

Google AdSense helps over two million websites earn money through ads, and is helping publishers maximize their growth with new AI-powered features.

Whether people are looking to start a career in a fast-growing field or learn new, in-demand skills to grow their career, Google experts are here to help.

Google Career Certificates provide the skills people need to enter high-growth fields like data analytics, cybersecurity, project management, and more – no experience required. The certificates are self-paced and can be completed in 3-6 months, meeting the needs of working adults. There are 1.8 million open jobs in the U.S. across these career fields, and they pay well with a median salary of over $93,000.¹² After completing the program, graduates gain access to career resources and are able to connect with over 150 employers who will consider Google Career Certificate graduates for entry-level jobs.

Google AI Essentials is a self-paced course designed to help people across roles and industries get in-demand AI skills to boost their productivity, zero experience required. The course is taught by AI experts at Google who are working to make the technology helpful for everyone. In under 10 hours, learners will gain hands-on experience using generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks. After completing the course, graduates earn a certificate from Google to share with their network and potential employers.

Gemini (formerly known as Bard) gives you direct access to Google AI. Our mission has always been to give you direct access to our AI models, and Gemini represents our most capable family of models. Chat with Gemini to write, plan, learn, and more. Whether you need a fresh tagline for your art studio, a captivating title for your latest podcast pilot, or an engaging blog post to celebrate your store opening and connect with your community, Gemini can supercharge your ideas.

You can also chat in the Gemini app on Android or in the Google app on iOS.

And with Gemini Advanced you can access 1.0 Ultra, Google’s largest and most capable AI model widely available today, which is far more capable at highly complex tasks like coding, logical reasoning, following nuanced instructions, and creative collaboration.

The Search Generative Experience (SGE), was introduced through Search Labs in 2023 as an AI experiment in Google Search.

Generative AI in Search unlocks new kinds of questions people can ask that are more specific and complex. People can quickly get the gist of a topic with concise AI overviews, and more easily tap into relevant and reliable information and insights from across the web.