Jump to Content

AI-powered digital tools are creating new opportunities for Americans

Take a closer look at the products and programs supporting American businesses, nonprofits, publishers, job seekers, creators, and developers.

Google helps Americans...

  • Connect with customers
  • Tell their stories
  • Generate actionable insights
  • Build app businesses
  • Digitally transform their organizations
  • Grow their business
  • Start and grow their careers
  • Supercharge their ideas
  • Search with AI
    Connect with customers
    Tell their stories
    Generate actionable insights
    Build app businesses
    Digitally transform their organizations
    Grow their business
    Start and grow their careers
    Supercharge their ideas
    Search with AI
Background Image

Connect with customers across the right moments with Google

Every day, customers are searching for businesses and products online. Google helps businesses easily connect with these customers at the right moments – from Search, to Maps, to YouTube, and more.

With a free Merchant Center account, showcase your products and business across all of Google, while tapping into smarter ways to reach customers. With a free Google Business Profile, local businesses can stand out to more customers on Google Search and Maps.

Google Ads' AI-powered ad solutions, like Performance Max, help to connect businesses with customers around the world, giving businesses of all sizes an opportunity to grow.

Every month in 2023, Google helped drive more than 2 billion free direct connections, including phone calls, messages, bookings, requests for directions, and reviews for American businesses.

Success Stories

“When prospective clients see over 300 five-star customer reviews on our Google Business Profile, it gives them the peace of mind to book an appointment with us.”

C. Anthony Parker, Founder & Owner Elk City Auto Spa
Charleston, West Virginia

Read Their Story
Background Image

Providing creators, businesses, and learners with a platform to tell their stories

In 2023, billions of logged in viewers visited YouTube every single month to find the entertaining, educational, and enriching content they love. Creators are the heart of YouTube's success, and we continue to invest in tools that help them earn meaningful income and build their businesses.

As AI technology advances, we’ve developed new generative AI powered tools for creators and artists to empower human creativity and push the boundaries of their own creative expression, and enable businesses to achieve economic success. Learners of all ages also turn to YouTube to gain new skills and develop knowledge that can unlock career opportunities.

Oxford Economics estimates that in 2022, YouTube’s creative ecosystem supported more than 390,000 full-time equivalent jobs in the U.S.9

Success Stories

“In our first two years, we increased our annual revenue six times what we were making before we started our YouTube channel.”

Trenton Potter, Co-founder & Owner Trenton & Heath
Nashville, Tennessee

Read Their Story
Background Image

Getting AI-powered, privacy-first actionable insights

Businesses need actionable insights about how people engage with them while respecting user privacy. Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors, and solves for unknowns in the path to purchase.

Success Stories

“[Using Google Analytics], I can see which posts get the most engagement, which helps me understand the recipes people are looking for.”

Vidya Srinivasan, Owner Traditionally Modern Food
Bothell, Washington

Read Their Story
Background Image

Helping American app developers build their businesses

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth.10 Through Google Play, app businesses can reach over 2.5 billion consumers in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy that helps founders grow their businesses.

The Android app economy, including Google Play, has helped to create millions of American jobs – from software engineers and developers of mobile applications, to the marketing and human resources teams that support them.11

Success Stories

“About 78 percent of our app downloads come from Google Play. It’s very important to us.”

Geraldo Ramos, Founder & CEO Moises Systems
Salt Lake City, Utah

Read Their Story
Background Image

Helping organizations digitally transform

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations digitally transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Google Workspace is the world’s most popular productivity tool with more than 3 billion monthly active users and over 10 million paying customers from individuals to enterprises. Last year, we launched Gemini for Workspace, which embeds the power of generative AI across Workspace. Today, organizations from solopreneurs to global enterprises are experiencing how Gemini can increase productivity, creativity, and innovation while ensuring enterprise-grade privacy and security across Gmail, Google Docs, Sheets, Slides, and more.

Success Stories

“Most people have an idea in their mind of what running a farm looks like. The reality is that there's a lot of office work as well. [Google Workspace] helps us collaborate in a way that wasn’t possible 15 or 20 years ago.”

Eric Sorkin, CEO Runamok
Fairfax, Vermont

Read Their Story
Background Image

Helping businesses grow

Millions of Americans choose Google to help them boost their skills, careers, and businesses.

Google for Startups is on a mission to support thriving, diverse, and inclusive startup communities around the world. We connect founders with the right people, products, and best practices to help them grow. Through programs like Growth Academy: AI for Cybersecurity and our Founders Funds, we provide resources and support to fuel the next generation of innovators solving our country's most pressing problems.

Grow with Google and its 9,000 partner organizations have trained over 11 million Americans in online tools and digital skills in all 50 states, plus Washington, D.C. and Puerto Rico.

Google AdSense helps over two million websites earn money through ads, and is helping publishers maximize their growth with new AI-powered features.

Success Stories

“Google for Startups let me focus on the core of the business and not have to worry about securing additional funding.”

Ivo Machado, Co-founder & CEO Wisecut
Miami, Florida

Read Their Story
Background Image

Providing Americans with the in-demand skills they need to grow their career

Whether people are looking to start a career in a fast-growing field or learn new, in-demand skills to grow their career, Google experts are here to help.

Google Career Certificates provide the skills people need to enter high-growth fields like data analytics, cybersecurity, project management, and more – no experience required. The certificates are self-paced and can be completed in 3-6 months, meeting the needs of working adults. There are 1.8 million open jobs in the U.S. across these career fields, and they pay well with a median salary of over $93,000.12 After completing the program, graduates gain access to career resources and are able to connect with over 150 employers who will consider Google Career Certificate graduates for entry-level jobs.

Google AI Essentials is a self-paced course designed to help people across roles and industries get in-demand AI skills to boost their productivity, zero experience required. The course is taught by AI experts at Google who are working to make the technology helpful for everyone. In under 10 hours, learners will gain hands-on experience using generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks. After completing the course, graduates earn a certificate from Google to share with their network and potential employers.

Over 250,000 people in the U.S. have already graduated from the Google Career Certificate program, with 75% of certificate graduates reporting a positive career outcome, like a new job, promotion, or raise, within six months of completion.13

Success Stories

“Taking the Google Cybersecurity Certificate has changed my life for the better. I was able to shift from a physically demanding job as a commercial truck driver to a career in cybersecurity with paid time off, bonuses, and flexibility. It's made a huge difference for my work-life balance and has provided a great sense of relief for me and my family.”

Jimmy Minhinnett Google Cybersecurity Certificate Graduate and Information Security Associate
The Colony, Texas

Background Image

Chat with Gemini to supercharge your ideas

Gemini (formerly known as Bard) gives you direct access to Google AI. Our mission has always been to give you direct access to our AI models, and Gemini represents our most capable family of models. Chat with Gemini to write, plan, learn, and more. Whether you need a fresh tagline for your art studio, a captivating title for your latest podcast pilot, or an engaging blog post to celebrate your store opening and connect with your community, Gemini can supercharge your ideas.

You can also chat in the Gemini app on Android or in the Google app on iOS.

And with Gemini Advanced you can access 1.0 Ultra, Google’s largest and most capable AI model widely available today, which is far more capable at highly complex tasks like coding, logical reasoning, following nuanced instructions, and creative collaboration.

Sucess Stories

“We have a very strong voice, so we take what Gemini generates and our Indigenous knowledge to spark meaningful conversations.”

Jalene Kanani, President & Creative Director NOHO HOME
Waipahu, Oahu, Hawaii

Read Their Story
Background Image

A simpler, smarter way to search

The Search Generative Experience (SGE), was introduced through Search Labs in 2023 as an AI experiment in Google Search.

Generative AI in Search unlocks new kinds of questions people can ask that are more specific and complex. People can quickly get the gist of a topic with concise AI overviews, and more easily tap into relevant and reliable information and insights from across the web.

“We constantly use Google to help us learn about maintenance and repairs to our equipment, and to assist us with reviewing rules and regulations … the information we get via Google is invaluable.”

John Stump, Co-owner & CEO Hill Top Contractors
Roanoke, Virginia

Read Their Story

Digital tools enhance small business efficiency while AI provides significant opportunities for future growth and success

Small businesses are critical to the American economy. Amid economic adversity, small businesses have stayed resilient with free and low-cost digital tools – including those powered by artificial intelligence (AI) – as essential resources to address challenges, enhance efficiency, and position their businesses for success. Small businesses recognize the significant opportunities of AI, and those using it expect to see positive impacts, like business growth and improved productivity.

Patty's Cakes and Desserts Fullerton, CA


of small businesses use AI or plan to

64% of small business leaders already use AI tools or plan to in the next two years.14


of small businesses who use AI tools say training on AI is a priority

74% of small business leaders who use AI tools in their business say training their workforce to use AI is a priority.15


of small businesses say AI can help level the playing field

63% of small business leaders – and 83% of those already using AI tools in their businesses – say AI can help level the playing field for businesses of all sizes.16


of small businesses use or plan to use AI to save time and money

60% of small business leaders use (or plan to use) AI to save time and money, 59% to grow their business, and 58% to boost efficiency.17